Marcel launches digital campaign season- 25 offering free home appliances, foreign trips, guaranteed cashbacks
Indigenous electronics brand Marcel officially has recently launched its "Digital Campaign Season-25" nationwide, offering customers an array of guaranteed gifts, free home appliances, foreign trips, and cashback opportunities upon purchasing refrigerators, televisions, air conditioners, or ceiling fans.
The campaign was formally inaugurated during a ceremony held at the Marcel Corporate Office in Bashundhara, Dhaka. Company Chairman S.M. Shamsul Alam, Vice Chairman S.M. Ashraful Alam, and Managing Director S.M. Mahbubul Alam joined the event virtually to address stakeholders and outline the initiative, which will remain active through December 31, 2026.
Under the campaign structure, customers purchasing eligible Marcel electronics will undergo a digital registration process by submitting their name, mobile number, and product barcode. Upon registration, an automated computer system determines the customer's prize, which is subsequently communicated via return SMS and fulfilled immediately through the respective showroom. The prize directory features home appliances including fridges, air conditioners, televisions, washing machines, microwave ovens, gas stoves, infrared cookers, rice cookers, blenders, ceiling fans, rechargeable fans, geysers, irons, and electric kettles, alongside foreign travel vouchers and instant cashbacks.
Addressing participants, Marcel Chairman S.M. Shamsul Alam expressed confidence that Season-25 would build upon the widespread consumer enthusiasm generated during previous editions. Vice Chairman S.M. Ashraful Alam emphasized that the initiative reinforces customer satisfaction and trust by ensuring maximum consumer benefits, urging distributors and sales representatives to work cohesively across the country.
Marcel Managing Director S.M. Mahbubul Alam highlighted the brand's commitment to energy-efficient, durable products and prompt after-sales service, instructing field teams to ensure broad awareness of campaign benefits.
Moderated by Marcel Brand Ambassador and actor Amin Khan, the inauguration was attended by Additional Managing Director Ira Rezwana Nilu, Marcel Head of Business Md. Ruhin Majumder, Chief Marketing Officer Zoheb Ahmed, and senior corporate executives, alongside nationwide distributors connected online.
Company officials noted that the digital registration system serves to expand Marcel's centralized customer database. By archiving purchase and warranty information digitally, customers can access post-sales maintenance from any Marcel service center nationwide, even if physical warranty cards are misplaced.
