businessnews24bd.com

A refrigerator purchase turned into a rewarding experience for a Khulna housewife named Shatarupa Biswas, who received a houseful of free electronics and home appliances under Walton's newly launched ‘Walton Houseful Offer’.

Shatarupa emerged as the first winner of Walton's ‘Digital Campaign Season 25’ on October 17 after purchasing a refrigerator from Walton Plaza at Dakbangla in Khulna. Her prizes included a refrigerator, air conditioner, smart television, washing machine, microwave oven, gas hob, rice cooker, blender, ceiling fan, rechargeable fan, lights, room heater, smartphone and soundbar, among other household products.

The unexpected windfall brought excitement to Shatarupa and her family, while news of her win generated considerable interest in her neighbourhood.

Ahead of the winter season, Bangladeshi electronics giant Walton has launched its nationwide Digital Campaign Season 25, introducing an array of customer rewards under the ‘Walton Houseful Offer’.

As part of the campaign, customers purchasing Walton refrigerators, televisions, air conditioners, washing machines or BLDC fans and completing digital registration will have the opportunity to win a houseful of free products. Besides, this campaign also offered other rewards including foreign trips, cashback and various guaranteed gifts. Customers will enjoy the campaign’s offers until December 31, 2026.

The campaign was formally inaugurated at a ceremony held recently at Walton Corporate Office in Bashundhara, Dhaka.

Walton Hi-Tech Industries PLC’s Chairman S M Shamsul Alam, Vice-Chairman S M Ashraful Alam and Managing Director S M Mahbubul Alam addressed the inaugural ceremony virtually.

Addressing the event, Walton Hi-Tech’s Chairman S M Shamsul Alam emphasised maintaining the highest standards of product quality, customer satisfaction and after-sales service. He expressed optimism that the campaign would further strengthen Walton's longstanding relationship with its customers.

Walton Hi-Tech’s Vice-Chairman S M Ashraful Alam called for extensive nationwide promotional activities to ensure the campaign's success, while stressing transparency at every stage of its implementation.

Walton’s Managing Director S M Mahbubul Alam said customer trust remained the driving force behind the company's business success.

"A satisfied customer does more than purchase a product. They develop long-term confidence in the brand and share their positive experiences with others," he said.

"The attractive rewards, including a houseful of free products and foreign trips, reflect our commitment to recognising and rewarding that trust. We are committed to ensuring complete transparency in product registration and prize distribution, alongside the highest standards of customer service," he added.

Officials said customers purchasing eligible products from any Walton Plaza or authorised distributor showroom across the country would have their names, mobile phone numbers and product barcodes registered digitally.

Following registration, a fully computerised system will notify customers of their rewards through a return SMS. The respective showroom authorities will then hand over the prizes.

Walton has also been developing a comprehensive digital customer database to make its after-sales services faster, more efficient and increasingly automated.

The system securely maintains customer and product information on Walton's servers, allowing customers to access warranty services from any Walton service centre across the country even if they lose their physical warranty cards.

The company has been organising digital campaigns periodically to encourage customer participation in the registration system while offering additional benefits to buyers.

Among others, Walton Plaza’s Managing Director Mohammad Rayhan, Walton Hi-Tech’s Additional Managing Director Eva Rizwana Nilu, Deputy Managing Director Mofizur Rahman Jakir and Walton Distributor Network’s Head of Sales Md. Firoj Alam also addressed the event.

They highlighted various initiatives to strengthen promotional activities, accelerate sales and ensure that campaign benefits reach customers across the country.

The programme was hosted by Walton Senior Executive Director and popular film actor Amin Khan while Walton’s Senior Executive Director Md. Shahjalal Hossain Limon, Chief Marketing Officer Zoheb Ahmed and other senior officials attended the ceremony.

Representatives from Walton Plaza and dealer networks across the country also joined the event virtually.