NRB Desk

As in previous years, the IFA exhibition took place in Berlin, Germany, where top global tech companies showcased their latest products and advancements. At Europe’s largest tech exhibition, renowned smartphone brand Honor introduced several cutting-edge AI-based products and solutions.

Honor’s exhibition highlighted key innovations in mobile AI, including solutions like an AI-powered PC operating on the Snapdragon X Elite platform, AI Agents, and AI Deepfake Detection. A significant part of the exhibition was a panel discussion featuring Honor's CEO George Zhao. Also participating in the discussion were Alex Katouzian, GM of Qualcomm Technologies' MCX group, and Mark Linton, VP of Microsoft's Device Partner Sales. They delved into how mobile AI is shaping the future through the integration of AI and Snapdragon technologies.

George Zhao, CEO of Honor, remarked, “AI in mobile computing is not just a trend but a revolution. At Honor, we are committed to working with our partners to offer powerful AI capabilities and seamless connectivity while ensuring the protection of our users' privacy.”

Honor’s MagicBook Art 14 is redefining the AI-powered mobile PC. Driven by platform-level AI capabilities and developed in collaboration with industry leaders, the MagicBook Art 14 marks a new era in Snapdragon computing. Honor has optimized translations for six major categories and 14 top applications, including browsers, online meetings, media, office software, social apps, and tools. The Honor MagicBook Art 14 with Snapdragon will soon be available in Germany, France, and Italy.

On Windows, the Snapdragon experience allows users to create stunning artwork through simple drawing. Powered by the Magic Ring, users can create AI masterpieces with the Magic Pencil via the Honor MagicPad 2 Co-creator. Simultaneously, they can enjoy the convenience of the AI experience with the AI Eraser on the Honor MagicBook Art 14 Snapdragon and Honor Magic V3.

Looking to the future, Honor’s AI Agent is set to become the foundation of mobile AI, expected to launch later this year alongside the Honor Magic 7 series in China. This innovation marks not just a major leap in technology but the beginning of a new era of enhanced productivity and efficiency, driven by seamless AI integration into our everyday lives.

As deepfake technology evolves, so do concerns about its misuse, such as identity theft and misinformation. Honor's on-device AI Deepfake Detection offers a groundbreaking solution designed to protect users from these growing threats.