Business Desk

The annual dealer conference 2026 of Walton Cables, a prominent brand in the country's electronics and electrical sector, was held amidst grandeur at a five-star hotel in Sreemangal, Moulvibazar.

Centered around the theme "Rise Together," the conference brought together over three hundred distributors, dealers, and sales representatives from different regions across the country.

S.M. Mahbubul Alam, Managing Director of Walton Hi-Tech Industries PLC, alongside Director Nishat Tasnim Shuchi, officially inaugurated the conference at the Grand Sultan Tea Resort & Golf on Wednesday evening.

During the sessions, the Managing Director provided crucial directives regarding market research, timely marketing, and strategic business approaches aimed at securing consistent sales growth and consolidating the market share of Walton Cables. In response, the participating distributors pledged their commitment to delivering safe, international-standard Walton cables to every household nationwide.

Addressing the distributors, S.M. Mahbubul Alam described them as the core strength of Walton Cables, noting that their efforts have successfully delivered world-class, safe cables to consumers while steadily expanding the brand's market presence. He emphasized that cables and electrical solutions play a critical role in ensuring the safety of homes and establishments, creating a shared responsibility toward consumers. He reiterated that Walton manufactures and markets its products focusing heavily on safety across homes, educational institutions, hospitals, and offices.

Walton Director Nishat Tasnim Shuchi credited the rapid advancement of Walton Cables to the relentless dedication of the distributors.

She highlighted that besides meeting local market demands, Walton cables are currently being exported to several countries, including India, Sri Lanka, the Maldives, Yemen, Nepal, and Bhutan, while advising the partners to drive extensive branding campaigns at regional levels.

The grand event, which transformed the venue into a festive gathering, commenced in the evening and continued throughout the night, anchored by popular film actor and Walton's Senior Executive Director Amin Khan. The conference was also attended by Walton Plaza Managing Director Mohammad Rayhan, Walton Hi-Tech Additional Managing Directors Nazrul Islam Sarkar, Eva Rizwana, and Md. Yusuf Ali, Chief Marketing Officer Zoheb Ahmed, and Walton Cables Chief Business Officer Raju Ahmed.

During the ceremony, more than fifty distributors were honored with awards for their exceptional contributions to sales growth this year, followed by a raffle draw and a cultural program.