Mahbub Pial, Faridpur

Sailor, the prominent lifestyle and fashion brand of Epyllion Group, officially commenced its operations in Faridpur on Friday evening with the grand opening of an avant-garde flagship outlet.

The launch event was held at Bismilliah Tower, located at the Thana Road intersection in Mohakali Mor, Faridpur. Film superstar and Sailor’s brand ambassador Siam Ahmed graced the occasion as the star attraction.

The corporate high command of Epyllion Group, including Chairman Reaz Uddin Al Mamun, Directors Kishwar Jahan, Mohammad Junaid Abu Saleh Musa, and Nur Uddin Al Reaz, alongside senior retail executives and local fashion enthusiasts, attended the opening ceremony.

In a unique retail approach that pays homage to Faridpur's local heritage, historical background, and cultural pride, the brand has integrated two dedicated heritage galleries inside the store. One gallery showcases selected literary pieces, books, and manuscript replicas of the celebrated Polli Kobi (Pastoral Poet) Jasimuddin, highlighting rural Bengali folklore. The adjacent gallery honors the life and supreme sacrifice of the country's liberation war hero, Bir Shreshtha Munshi Abdur Rouf, aimed at inspiring patriotism among the youth.

The newly minted store hosts an extensive collection of lifestyle products, spanning across menswear, womenswear, kidswear, footwear, and fashion accessories. To celebrate the debut, the brand announced a flat 40% discount on all existing inventory, excluding the freshly unveiled 'New Arrival' items. Furthermore, customers spending over BDT 3,000 will receive an exclusive 'Sailor Club Card' granting a lifetime 10% discount across all national outlets.

"We envisioned this outlet to resonate deeply with the emotional identity of the local populace," said Md. Rezaul Kabir, Chief Executive Officer of Sailor. "By curating historical tributes to Polli Kobi Jasimuddin and Bir Shreshtha Munshi Abdur Rouf, we are celebrating Faridpur's cultural identity. Sailor is proud to be in Faridpur. We aim to earn the loyalty of local consumers through innovative design language, high-grade fabrication, and a premium shopping environment."

Endorsing the brand, superstar Siam Ahmed expressed his optimism regarding the expansion. "Sailor has evolved into a highly preferred lifestyle label for millions of consumers in Bangladesh. I am incredibly proud to accompany the team to Faridpur. I firmly believe that with its commitment to fashion innovation, uncompromising fabric quality, and premium retail experience, Sailor will swiftly win the hearts of Faridpur's trendsetters," the actor stated.