bKash launches 'Digital Union' to bring safe digital transactions to rural areas
Staff Corrspondent
bKash, a mobile financial service provider, has launched ‘Digital Union’ initiative in two unions of Cumilla to take easy and safe digital transactions to rural people’s doorsteps.
The year-long pilot programme began in Jagannathpur and Panchthubi unions, aims to rollout nationwide, according to a press release.
The launch event featured Baul music, a colourful procession, and courtyard meetings (Uthan Boithok), engaging people from all segments of these two unions.
bKash has been dedicated to empowering marginalised communities across Bangladesh by introducing them to digital financial transactions.
These efforts aim to enhance capacity and freedom in their daily transactions. Continuing to that goal, bKash has begun this initiative at the union level to further boost digital financial literacy.
The programme will raise awareness on easy and safe digital transactions using bKash accounts through various activities, such as door-to-door visits, meetings, announcements, educational videos, Baul songs, and games.
Participants in the Digital Union programme will also learn about using bKash for bill payments, microfinance, and other essential services, as well as safe mobile banking.
Representatives from relevant utility companies and senior bKash officials attended the event.
They encouraged local residents to embrace digital transactions for a more convenient lifestyle, greater financial security, and a brighter future.
The bKash app’s ‘Microfinance’ option also enables customers to pay savings and loan instalments to various NGOs.
