Laila Farzana joins Coca-Cola Bangladesh as Front Line Marketing Director
businessnews24bd.com
Laila Farzana has over 16 years of experience in marketing, media, digital transformation, trade marketing and category management. Before joining Coca-Cola Bangladesh, she served as Head of Digital Marketing, Media and D-Commerce (DMC) at Unilever Bangladesh. During this time, she was responsible for leading the digital marketing, media and d-commerce activities of the company’s various brands, as well as managing media investments.
During her eight-year career at Unilever, she has held various leadership roles including category management, customer marketing and media. Prior to that, she held various marketing and trade-related positions at Grameenphone, Banglalink and Swisscontact-Catalyst.
Laila Farzana said, "I am delighted to be associated with Coca-Cola Bangladesh. I want to contribute to the growth of the company's brands and work to create meaningful experiences for consumers. At the same time, I am eager to play a role in achieving growth in the market by coordinating with our team, bottling partners, customers and other stakeholders."
She is a graduate from the Institute of Business Administration (IBA) of Dhaka University.
