
Justin Bieber drops surprise album 'Swag' — His most personal work yet
Entertainment Desk
Justin Bieber has officially returned. On Friday, the pop star released Swag, his long-anticipated seventh studio album, marking his first new music since 2021’s Justice — and his first since becoming a father.
The 21-track album was teased just hours earlier through cryptic billboards in Reykjavik and Los Angeles, as well as posts on Bieber’s Instagram featuring the full tracklist, including titles like “All I Can Take,” “Walking Away,” “Dadz Love,” and “Forgiveness.”
According to Def Jam Recordings, Swag is a reflection of Bieber’s growth as a husband and father, with songs that dive into deeper emotions and present his most introspective work to date.
Top Tracks from Bieber’s ‘Swag’
“Daises” – This slow-burning R&B-pop track is a highlight, showcasing Bieber’s signature tender vocals, now layered over a lo-fi guitar. It's intimate, polished, and exactly what longtime fans hope for.
“Devotion” ft. Dijon – Rising R&B artist Dijon adds warmth and soul to this romantic tune. Their collaboration is seamless, with Dijon’s textured voice complementing Bieber’s in a song about unwavering love.
“Go Baby” – A tribute to his wife Hailey Bieber, the song opens with a line celebrating her beauty and business success, referencing her billion-dollar Rhode skincare brand. It's a sweet and catchy nod to his muse.
“Walking Away” – Marriage comes with its challenges, and Bieber addresses that honestly in this heartfelt midtempo track. It’s emotional yet danceable — a perfect “slow dance in the kitchen” song.
“All I Can Take” – The opening track nods to Bieber’s early pop roots but with a grown-up twist. It's playful and nostalgic, with a catchy chorus that showcases his smooth vocals and personal evolution.
A Look Back at Bieber’s Journey
The Canadian superstar and two-time Grammy winner first made waves in the late 2000s with hits like “Baby,” “Sorry,” and “Stay.” He became a global teen idol and was discovered as a tween by Usher and talent manager Scooter Braun.
In 2023, Bieber sold the rights to his music catalog — including all six of his earlier albums — to U.K.-based music investment firm Hipgnosis. While financial details weren't disclosed, Billboard estimated the deal at around $200 million.
In August 2024, Bieber and wife Hailey welcomed their first child, Jack Blues Bieber — a life change that clearly influenced the deeply personal themes of Swag.