ICT Desk

Infinix, a trendy tech brand crafted for young consumers, reports exceptional growth in Q1 2024. According to International Data Corporation’s (IDC) Worldwide Quarterly Mobile Phone Tracker, Infinix achieved the highest year-on-year global market share growth amongst all major smartphone brands worldwide.

nfinix's market share grew from 1.7% to 3.7% year-on-year in Q1 2024. Additionally, its global smartphone shipments surged by 150.6%, marking four consecutive quarters of rapid and sustained growth.

"We are thrilled with our exceptional first-quarter performance in 2024," said Tony Zhao, General Manager at Infinix. "Our dedicated team has worked tirelessly to bring tech-savvy consumers top-notch products at affordable prices. The launch of our acclaimed Infinix NOTE 40 Series and Infinix GT 20 Pro has been key to our success, addressing consumer needs in charging and gaming performance and cementing our position as a leading innovator in the global smartphone market."

Infinix's exceptional performance has been notable in key markets like Africa and Southeast Asia. The brand has secured top 5 positions in smartphone market share in over 20 countries and recorded impressive year-over-year growth rates. This remarkable achievement underscores Infinix's unwavering commitment to making advanced technology accessible to a broader global audience.

Additionally, Fast Company ranked Infinix sixth among the World's Most Innovative Companies of 2024 in the Asia-Pacific sector. This achievement makes Infinix the only smartphone brand on this prestigious list.

Behind Infinix's robust global market share performance lies its alignment with the preferences of young individuals, as evidenced by its innovative products and creative marketing. During the first half of 2024, Infinix captured significant attention from young people and gaming enthusiasts worldwide with the launch of the Infinix NOTE 40 Series and the GT 20 Pro.

These offerings included the introduction of the All-Round FastCharge 2.0, which aimed to address consumers' demands when it comes to charging capabilities. Some of these remarkable features include 100W Multi-Speed FastCharge, Wireless MagCharge, and the Cheetah X1 chip supporting multi-functioning charging modes. Infinix GT 20 Pro, being the only smartphone in its price segment that offers a dedicated gaming display chip, strives to offer users an immersive gaming experience.

Infinix's remarkable achievements in Q1 2024 reflect its commitment to delivering innovative and affordable products, leveraging a multi-faceted marketing approach, and driving technological advancements. The brand's diversified and youth-oriented marketing strategies have contributed to its excellent global performance and reputation. Moving forward, Infinix aims to provide users with superior products and services, setting new benchmarks and striving for even greater success in the coming quarters.