Business Desk

Singer Bangladesh Ltd., a subsidiary of Arcelik and a flagship of Türkiye’s Koc Group, unveiled its latest transformative initiative titled "Transform for Growth" through a programme on Thursday.

The meeting saw the attendance of M.H.M. Fairoz, managing director of Singer Bangladesh Limited, Cemal Can Dinçer chief commercial officer of Türkiye and Southern Asia at Arçelik, Özkan Çimen, chief financial officer at Arçelik, Fatih Özkadı, chief sustainability, quality, customer care officer of Arçelik, Handan Abdurrahmanoğlu, director of South Asia Regional Marketing, Business Transformation & Growth of Arcelik along with other officials from Arcelik and Singer Bangladesh.

Singer's new initiative includes a series of transformations, including a state-of-the-art manufacturing plant, a one-of-its-kind Concept Store, and a workplace representing the company's new vision.

Singer Bangladesh aims to bring Koç Group and Arcelik’s global expertise and standards to Bangladesh and enhance the consumer experience, reaffirming Singer Bangladesh's commitment to excellence.

Commenting on these transformative endeavors, Can Dinçer, said, “Singer Bangladesh has 118 years of history and is the pioneer in consumer durables industry in the country. With a vision to make it the top brand in the country, we have been gradually transforming the business operation with some significant initiatives.”

The launch of the Transform for Growth marks a pivotal moment in Singer Bangladesh's journey, he said.

“The new concept store, new corporate office and our manufacturing plant investment are the strongest pillars of this transformation. We remain determined in our pursuit of innovation, customer satisfaction, and sustainable economic growth.”

He added, “We’ve been bringing our global expertise and standards to the market to contribute to the consumer durables industry and the lives of Bangladeshi people. The new headquarters will facilitate our employees with Arçelik’s global workspace standards and amenities. Our concept stores have taken inspiration from the award-winning store design of Arcelik in İstanbul, Türkiye. We are adapting the best practices of our retail and commercial transformation journey of Türkiye to Bangladesh, and I am honored to accompany this new journey in Bangladesh. We target to increase the production capacity of Singer Bangladesh and position Bangladesh as a hub for the region in the medium and long term. We plan to export products from the factory to the countries in the region in the long term. We will continue investing in Singer Bangladesh in technology, our stores, and communications."

M.H.M. Fairoz said, “The economy is growing, and the lifestyle of our customers is changing with it. Keeping customer centricity at the core of our operations, Singer Bangladesh is also transforming its operations to bring the most contemporary and global standards to the customers of Bangladesh.” During his speech, he also added, “Singer is the pioneer in consumer durables business in Bangladesh. With that strong legacy in our consumers’ mind, we aim to become the leading consumer durables company in Bangladesh shortly.”

Singer Bangladesh has opened Bangladesh's first concept store in the consumer durables industry located in Gulshan 1. Inspired from the design of Arcelik’s award-winning concept store in Istanbul, Türkiye, the store features curated experience zones showcasing a diverse range of products under the Singer and Beko brands (one of the top 3 brands in Europe*).

The store offers an immersive retail experience where consumers can experience a product firsthand before purchasing.

It also features a shop-in-shop approach for the very first time with Arçelik’s global brand Beko. Singer’s new store's design sets a new standard for retail spaces in Bangladesh, achieving monumental success by redefining traditional retail norms and meeting global standards for customer engagement and product presentation.

The singer will open more Singer Beko concept stores in major urban areas and adopt the same design language in retail stores across Bangladesh in 2024.

Singer Bangladesh is relocating its corporate headquarters to Gulshan 2, Dhaka. Designed by esteemed Turkish architects, the new office will provide employees with a world-class workspace experience with its amenities such as an open workstation, collaboration zones, town hall area, product showroom, lunchroom, prayer room and socializing area; and encourage an agile way of working, teamwork, collaboration, creativity, and forward-thinking. The headquarters embody Singer Bangladesh's progressive ethos, laying the groundwork for continued success.

The conference also saw the announcement that Singer Bangladesh’s new manufacturing plant is ready to start production. Established with an investment of $78 million from Arcelik, the new factory will create more than 4,000 employment opportunities and underscore the company's commitment to local manufacturing.

Singer Bangladesh aims to reduce dependence on imports and foster a robust local supplier ecosystem by focusing on manufacturing over 90 percent of products locally. Singer Bangladesh has been awarded with the LEED Gold certification for sustainability.

About Singer Bangladesh

Singer is one of the largest retailers of consumer durables in Bangladesh, with 463 retail stores across the country, along with more than 1000 dealer shops. Singer commenced operations in the region in 1905. Today, Singer sells all categories of household consumer durables under the Singer, Beko and multi-brands. Singer Bangladesh is 57 percent owned by Arcelik and the remainder of shares of the company are publicly traded in DSE and CSE.