Mexican beauty influencer fatally shot during TikTok livestream
Entertainment Desk
A 23-year-old Mexican beauty influencer, Valeria Marquez, was shot and killed while livestreaming on TikTok, according to the Jalisco state prosecutor's office.
The incident occurred at her beauty salon in Guadalajara when a man entered and allegedly opened fire. Authorities are treating the incident as a femicide— a crime where a woman is killed due to her gender — though the motive remains unclear.
Gender-based violence is a serious issue in Mexico, with the UN reporting that around 10 women or girls are murdered daily, often by relatives or partners.
Just before the attack, Marquez was livestreaming from her salon in Zapopan, holding a stuffed toy. The stream captured the moment of the shooting, ending only when someone else stopped the recording by picking up her phone.
Reports from local media suggest the gunman approached under the guise of delivering a gift.
Police arrived around 6:30 p.m. local time (12:30 GMT) and confirmed her death. No suspect has been named so far.
Marquez had nearly 200,000 followers across TikTok and Instagram. Fans expressed shock and sorrow over her death.
Zapopan’s mayor, Juan José Frangie, stated there were no prior reports of threats against Marquez. He described the killing as a tragic femicide.
The investigation is ongoing, with forensic teams examining the evidence from the scene.
Source: BBC
