Muhammad M Tamanna

Tahmina Akter Rainy’s professional story begins in Bangladesh, where her early education laid the foundation for her career in analytics and strategic business management. She earned her Bachelor of Business Administration in Finance and Banking from the International Islamic University Chittagong,where she developed a strong understanding of financial principles, market systems, and banking operations. This academic grounding was further strengthened by her Master of Business Administration in Finance from Daffodil International University, Dhaka. These degrees enabled her to master the core aspects of financial analysis, corporate reporting, and client relations, while also cultivating her interest in the intersections between finance and data-driven business solutions. This dual exposure to finance and business set the stage for her transition into marketing analytics, where she later blended numerical insights with customer-focused strategies to influence decision-making at organizational levels. Transition to the U.S. and Academic Growth in Analytics Driven by a desire to explore the global dimensions of marketing and analytics, Rainy moved to the United States to pursue advanced education. At Wright State University, she enrolled in the Master of
Science in Marketing Analytics and Insights program, which she completed in 2025. This program became the cornerstone of her transformation from a finance professional into a specialist in marketing analytics and customer insights. At Wright State, she excelled in a diverse curriculum that included
consumer behavior, marketing strategy, digital marketing, social media analysis, and predictive modeling. Her academic projects reflect her ability to integrate theory with application. In one project, she conducted text and sentiment analysis of customer reviews on a women’s clothing e-commerce platform,
producing actionable insights into consumer preferences and behavioral trends. Another project involved developing a detailed marketing plan for Warner Bros.’ Barbie campaign as well as a local restaurant,West Social Tap & Table, showcasing her ability to translate analytical insights into creative and practical
strategies. She also conducted data-driven health studies, such as her analysis of the relationship between diet, exercise, and PCOS symptoms, using segmentation and visualization to highlight lifestyle correlations. These projects demonstrate not only her versatility but also her capacity to apply analytics
across industries and domains.

Research Contributions and Global Impact Beyond coursework, Rainy established herself as a researcher in the field of business intelligence and marketing analytics. Her publications focus on the integration of artificial intelligence into marketing decision-making, customer relationship management, and retail strategy. Her widely cited study on the role of AI in vendor performance evaluation within retail supply chains provided a framework for understanding how predictive systems can improve efficiency and strategic outcomes. Similarly, her systematic reviews on AI-driven marketing analytics for retail and AI-enabled CRM systems have been
recognized internationally, underscoring her contributions to bridging the gap between marketing strategy and advanced data science. With over 90 citations, an h-index of 5, and collaborations with international scholars, Rainy has established herself as an emerging thought leader. Her work reflects a consistent
commitment to investigating how analytics tools can enhance decision-making, optimize return on investment (ROI), and strengthen customer engagement across industries. Importantly, she positions herself not only as a researcher but as a professional who can apply academic insights to solve real-world
business challenges. From Finance to Analytics Rainy’s career has spanned both financial and analytics-driven roles, reflecting her adaptability and
growth. In Bangladesh, she worked at Farzana Shakil’s Makeover Salon Ltd as a cash executive, where she managed transactions and customer relations, and later at Argon Denims Ltd, where she gained experience in treasury reporting and export documentation. Her time at Zariq Ltd as an account’s
executive marked a shift toward customer management, as she managed client transactions and leveraged CRM platforms to support renewals and upselling. In the United States, Rainy expanded her career into more data-focused positions. At Fresh Thyme Market in Beavercreek, Ohio, she analyzed sales data to
support promotions, conducted customer behavior research, and optimized product placement strategies.As a peer mentor at Wright State University’s International Education Center, she supported international students, further demonstrating her leadership and cross-cultural skills. Today, she works as a Business
Analyst at Green Property Preservation Inc. in Florida, where she evaluates property condition reports,develops data-driven maintenance strategies, and prepares performance dashboards that guide decision-making on sustainability, operational efficiency, and community safety. This role has allowed her to apply
analytics beyond marketing into property preservation and asset management, reflecting the versatility of her skills.
Skills and Certifications
Rainy brings a wide range of technical and professional skills to her work. Proficient in SQL, Excel,Python, and Tableau, she is adept at extracting, cleaning, and visualizing large datasets to produce actionable insights. Her certifications in SQL, Excel, and Tableau reinforce her technical foundation,while her experience with CRM systems and digital marketing campaigns demonstrates her ability to connect data-driven insights with business strategy. She combines this technical expertise with strong communication and collaboration skills, enabling her to bridge the gap between analytics teams and business stakeholders.
Data-Driven Leadership in Marketing Analytics
Rainy envisions herself playing a key role in the global movement toward data-driven marketing and strategic analytics. She is particularly interested in harnessing artificial intelligence to anticipate consumer behavior, refine retail strategies, and optimize ROI. “Data is no longer just supportive—it is central to
decision-making,” she explained. “My goal is to transform complex datasets into strategies that not only enhance business performance but also strengthen customer trust.” She also emphasizes the importance of ethical and transparent use of analytics. For Rainy, the challenge lies not only in building powerful
predictive systems but in ensuring that these systems align with consumer trust, accountability, and long-term sustainability. By combining academic insight with hands-on professional experience, she aims to mentor future professionals, lead cross-border collaborations, and contribute to shaping the next wave of
marketing and business intelligence innovations.
A Professional Shaping the Future of Marketing Analytics
Tahmina Akter Rainy’s journey from her academic foundations in Bangladesh to her advanced research and professional contributions in the United States highlights the emergence of a new generation of global professionals. Her career bridges finance, business, and advanced analytics, and her research has already
influenced international discussions on AI in marketing and decision-making. With her focus on innovation, ethical responsibility, and global collaboration, she is poised to make significant contributions in marketing analytics and business intelligence. Her story exemplifies how determination, continuous learning, and global perspective can shape a career that transcends borders and redefines the future of technology-driven marketing.